Video direction

Plan Vertical and Landscape Videos Separately

By Carivio AI · October 18, 2026

A composition that works on a wide screen can become cramped on a phone. Treat vertical and landscape versions as related shots with different framing, rather than assuming a crop will preserve everything important.

A practical approach

1. For vertical work, arrange the main subject near the center and leave room above and below it. Avoid essential props at the far left and right of a wide reference.
2. For landscape work, use the extra space to establish the setting. Place supporting elements so they direct attention toward the product instead of competing with it.
3. Preview each version at the size people will actually see. Leave space for any captions or platform controls you plan to add, and check those overlays using the destination preview.

An example to adapt

Use this as a creative brief, then adjust it to your own subject and the controls available in your chosen tool.

Vertical composition of a single skincare jar on a pale stone pedestal. The jar is centered with generous space above it. Soft botanical shadows fall in the background, slow forward camera movement, no additional products.

Before you publish

Check both layouts independently. If the vertical crop hides the product or the landscape version feels empty, revise the composition instead of stretching the image.